I first met Emma a few years ago at one of our friend Nicole’s famously fun dinner parties. If you are looking for London inspiration, Emma brilliantly gives a low down on everything our wonderful Capital has to offer - including hidden gems covering the arts, fashion, theatre, music, dance, Spa’s and London’s food scene.
I adore Emma and loved chatting to her about her story, her proudest moments, people she would like to collaborate with and what she thinks it takes to build a successful brand. I hope you enjoy learning more about, and from Emma, as much as I did.
Tell us your story and what inspired you to set up your company?
Little London Whispers came to life after I’d been a London Ambassador at the London Olympics in 2012. I had access to all these really cool events happening in London and wanted to find a way to share them, and Little London Whispers was born.
What is your proudest accomplishment?
Being the Royal Correspondent for Claridge’s Hotel. I got the job just out of lockdown, and its been the busiest few years since, but also the most rewarding in many ways.
What are the most rewarding aspects of what you do?
The feedback and messages I get from events I cover make my heart sing.
What do you think it takes to build a successful business and brand?
Continue to be interested in what is going on around you. Listen to your audience, and what resonates with them. Luckily my audience have no problem holding back!
Who would you love to collaborate with?
Let's go right to the top and say The Royal Family or The Prince and Princess of Wales!
Favourite part about your job?
Meeting the creative people who have inspired me and the luxury brands who have said they’d like to work with me.
Describe yourself in 3 words
I'm stubborn, I’m loyal and I love too much.
What is your greatest personal achievement?
My marriage and our children
How do you unwind?
A nice hot bath with a good dollop of aromatherapy oils
How would you spend your perfect day?
Coffee, a walk through the park and spot some horses on parade, a private curators talk at a museum, lunch outside on a sunny day that rolls into a bit of shopping, margarita hour with any one of my favourite people, a light supper and if I have the energy a night at the theatre before falling into bed.
What are your wardrobe staples?
A comfortable pair of trainers (I walk a lot), a good cashmere sweater, which is ironic as I love the sunshine, but summer in London these days means keeping warm and still trying to look presentable.
Where do you find inspiration?
Going out. I love new exhibitions, I love eating well and finding new places, eating at old favourites and spending time with different people in this field of creativity and sharing ideas.
Who are your style icons?
Jane Birkin and I recently met Daisy Knatchbull who does tailoring like no-one else so I’ll go with both!
What are the beauty and wellness essentials you can’t live without?
A bio gel manicure by Ray @5ivenails I discovered her at the Anya Hindmarch nail pop up & I’ve used her ever since. Her manicures have been a game changer for strong nails.
Giorgio @bygiorgiohair has coloured and cut my hair for the last 15 years.
Favourite Five: restaurants, food, hotels, music, beauty products
Studio Frantzen, Koyn in Mayfair
Italian food or Thai - both at the top
Claridge’s will always have a soft spot in my heart
Coldplay / disco - both always get me going
Natura Bisse night cream, Erborian, Perfumer h
All photographs courtesty of Little London Whsipers
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